confectionery market in Vietnam has about 60 million customers - this figure has been market research company Nielsen announced. Market potential of such materials but the VN confectionery brands have held the home field advantage?
Opportunities are divided
Also according to survey results, unit market leader for domestic suppliers are trademarks of Kinh Do (accounting for 30%), followed Bibica, Pham Nguyen, URC ... Also with foreign suppliers are trademarks Kras, Delfi, Lotte, Monde lead. Competition between domestic and foreign brands are fairly different.However, this study also said that routine use of a brand of candy consumers only lasts from one - two years, and this is an opportunity for many new brands, is also a challenge for the old brand.
Therefore, representatives Trading Co., Ltd Vietnam Fun & Distribution - the exclusive distributor of bread products corporation did not hesitate Rebisco said delivery Ohlala Ice Cream Pop style, Korean and other craker as sandwich bread, flan, biscuits ... Rebisco of what will no obstacles. Moreover, they will quickly find positions in the market for their brands with many different bread line. Confidence is based on "understanding people we know. This is also the advantage that quite many foreign brands have been.
Meanwhile, several candy brands in the country has not denied that Vietnamese brand only "we know", has come into the side elements are decisive.
In particular, foreign brand names find out details about each user product, sex, spending, habits ... For example, for children 4-12 years of age, parents spend only accept product price of about 3.800d - 4.000d, the product should only be packed in a small bag. Teen years old, can pay, should price products nhinh up a bit around 5,000, many types of packaging in a box. Middle age to the luxury packaging, quality to the palate ...
Domestic enterprises easy "Security Division"
Some companies such as Kinh Do, Bibica ... has strongly invested millions to enter on the production line of confectionery in Europe and Japan. They determined the mechanism change in the confectionery manufacturing from craft to industry and contribute to repel foreign goods. Many of the brand labels in Vietnam were great consumers of winter identification, such as bread Cozy Marie (Kinh), Goodies biscuits, cakes flan Hura, candy four seasons (Bibica), Paner Chocopie (Pham Nguyen) ... However, after a period of investment, except Bibica continued product Sponge senior named Hura Deli, or company SNFOOD have quite all of the research to the market product line for RESONI diet, some brands such as Kinh, Pham Nguyen there seemed "an part.
Comments said that prices of all decisions, but many customers confirmed that style of marketing, product taste, quality, hygiene and food safety ...New is the deciding factor.
Mr. Phan Van Thien - Director of Business Bibica emphasized that if the choice is the product of foreign goods have prices higher rate around 20% - 30% of the balance is tilted on foreign goods. VThus, in this period, manufacturers need a marketing strategy. Bibica and has created a breakthrough when deciding to spend money advertising for brand-wheel high-Hura Deli up to six billion per year.
The angle of the retailers, Mr. Nguyen Van Hai - Director of Marketing supermarkets Citimart said that the current market share of confectionery VN nhinh than abroad, because it is the products that customers know export origin. If problems occur food safety, consumers have "hair to grasp. Before the advantages of price, quality and transparency of information are the local candy dominate over.However, should not overlook factors that promote - to relay, increasing market share more than their home market. By many foreign brand bread is preparing the launch of the advertising, promotion rather ram ro, including the brand to the global M & m, Danysa ... Although radiation is known that organic natural flavor, but for flavor and longer spreading, requiring affecting factors.