In Vietnam, the shop price growing bustle. Many shops in the price appeared favorable positions. Retailers Association of Italy (Confcommercio) get the economy more difficult, as consumers tend to purchase savings, then stores the price also known as super-cheap price stores, should make more food.
Who dominate the market?
Store the price is not a new business model, even in the world has had a long time. The shopping center of the world have the same chain store prices. General characteristics of the chain stores are plentiful goods and cheap. Client stores the prices are mainly young people, students, students and housewives, who are middle-income rather be found sold here are mainly consumer goods, store goods concept, gifts, decorative materials, homes, garden ...
Specifically, the U.S. is a U.S. chain stores, chain stores in Japan is 100 yen, Chinese variety store chain with more than two currencies, in exchange, 10 currencies; Singapore has 10 chain stores Sing dollars.Particularly in Italy, the market has been decreasing "two euro", "one euro" are growing up like mushrooms, with turnover up 20% per month.
In Vietnam, accounting for the market price is the same store of Japanese supermarkets, the price fluctuations in the yen exchange rate, so the item is about $ 30,000 - 45.000d. Although that is not the lowest price, but also attract customers. Especially in the rites, bulk discount program is done, then cost only 15.000d/mon.
Supermarkets in the same price with many items DAISO JAPAN
30.000d/san valuable products - Photo: Huy Phung
In addition, there are a number of shops specializing in the sale price like a shoe store the price of 199.000d ZaGo (Singapore), the upcoming program will also reduce bulk 99.000d; clothing store funds Mika (China), with the 120.000d/san products. Forthcoming, Circle K (UK) also move to the "landing" in this potential market with many diverse items.A question mark: Will the manufacturer have any interest in Vietnam a chain store funds "made in Viet Nam" or not?!
Shoe store clerk ZaGo on Nguyen Trai Street, District 1, HCM City said that the moderate price product, consumers do not have to worry about bargaining, rich design requirements for multiple use, quality stability ...which is the reason for customers to choose affordability tight market has been decreasing.
Supermarkets such as Big C, Co-op Mart ... occasionally organize promotions to sell products the same price. Co-op Mart representative acknowledged that the program funds are always attracts a number of customers purchase significant, because this program is more business support.
Cheap and good, but ...
To market than a year, market has been decreasing by Hachi Hachi Vietnam Ha Chi Company Limited management, aimed originally to serve the Japanese people living in Vietnam. However, due to the demand of domestic consumption increased, until now, Hachi Hachi has opened three stores located in the Phu Nhuan, Binh Thanh and District 4, HCM City. Found the market has been decreasing Hachi Hachi mainly household products and personal items, are imported from Japan. Of these, over 60% of the original production in Japan, the rest are mainly produced in China and the standard order of Japanese companies.
In March 2009, Tri Phuc Company Ltd - unit franchise chain store Daiso Japanese funds also launched supermarkets in Hanoi. Daiso corporation supermarket co price of 100 yen 1 Japan with more than 2,500 large and small shops scattered throughout Japan and 500 franchised outlets in many countries around the world.
Customer market has been decreasing mainly the young - Photo: P. Huy
April 2009, Daiso supermarkets continue to attack Before, located in layer III commercial center NowZone (Nguyen Van Cu Street, District 1).Supermarket NowZone Daiso is invested almost five billion, in an area of 200m2. More than 90 items sold 30.000d/san funds products. Like products Hachi Hachi, Daiso goods are imported from Japan, but most Left is produced in China, Thailand, U.S. ... At this November, there will be two more stores in Daiso and Nam Ky Khoi Nghia Phu My Hung urban area. In addition, Daiso also appeared in Tay Ninh and Dak Lak.
Mr. Nguyen Van Vien - Head of Organization Tri Phuc Co., units receive franchise chain store Daiso in Vietnam, said that the test more than a year, the company found that this is a business model consistent with consumers in Vietnam, especially in the recession period. Daiso store funds reach customers VN since many unique products, fancy and convenient, especially for parts to replace the kitchen appliances damaged, such as the fist pot lids broken example.
Admittedly, the shop business acumen when the price is quite right type of consumer tastes young, like the new and strange. Although cheap but does not mean that the goods in the shops the prices of low quality. However, consumers should still refer to as the market price before deciding to buy in the store price. Also, do not buy the whole ham that cheap things do not have a need to use here because when you prone to "glare eye" before too many cheap items.